Sales Forecasting – Power BI

This project presents an interactive Power BI report focused on forecasting sales trends across different business dimensions, including:

• Sales Performance Forecast: Monthly and yearly sales projections with dynamic filters by region and date.

• Customer Analysis: Forecast breakdown by age, gender, and location with segmentation and clustering.

• Product Analysis: Trends in sales, cost-to-sales ratios, and underperforming product identification.

• Profitability Analysis: Forecasting gross margins, cost of goods sold, and profit trends per product and region.

Each section includes visuals, slicers, and filters for dynamic interaction. A date dimension table and calculated DAX columns were implemented to support reliable forecasting and relationships between tables.